Hollow and Empty: A poster for South Asian Design Educators Alliance in USA.
HOLLOW and EMPTY: This is a poster I designed for SADEA (South Asian Design Educators Alliance in USA). SADEA initiated a project called "Posters for Peace" in which they invited 20designers across the globe to design posters based on their own interpretation of Peace. https://www.sadea.community/posters-for-peace My design philosophy is to follow the principle of "Form emerges from Content". I believe that all design processes start with the designer's ability to have a deep understanding of the content on which a design is being created. My process follows the Indian philosophy of Upanishads: Study and understand the content, create a view point, understand the context of communication, study the sender and receiver of the message and medium of communication. Then I articulate all desirable qualities of the end product. Then initiate deep contemplation/brainstorming/meditation phase and proceed to image visualisation. The final image emerges itself from the...